Written by: TFV-PR • July 6, 2026• PR

Woody Wagon Colognes Collection

Louis Vuitton continues its creative collaboration with Alex Israel, the celebrated contemporary artist known for his vivid interpretations of Los Angeles and West Coast culture. His unmistakable vision once again shapes the Maison’s Parfums de Cologne collection, bringing together bold color, California spirit and refined fragrance.

This year, Louis Vuitton and Israel reunite to introduce the exceptional Woody Wagon Colognes gift set, featuring all six Colognes from the collection. Inspired by the iconic wood-paneled station wagon, a symbol of California freedom and American West Coast nostalgia, the Woody Wagon is reimagined through Louis Vuitton’s craftsmanship as a collectible work of design, art and perfume.

“I’m thrilled to continue exploring my favorite landscape, Los Angeles, on this road trip with Jacques Cavallier Belletrud and Louis Vuitton,” says Alex Israel. “The Woody Wagon has long embodied a certain Californian freedom: surfboard on the roof, family in the back, and the Pacific just over the next hill. In this case, the family is our six Cologne perfumes.”

The Woody Wagon

More than a gift set, the Woody Wagon is an immersive tribute to California. Designed as a miniature landscape, the sculptural object captures the colorful world of the collection through Israel’s distinctive lens, blending luxury, design and fragrance into a memorable sensory escape.

Limited to just 66 pieces, a nod to legendary Route 66, the creation required the work of 60 artisans and more than 7,000 hours of craftsmanship. Every detail reflects extraordinary precision, from the roof and wooden doors engraved with the Monogram motif to the wheels adorned with Monogram flowers. In total, 219 individual elements were carefully conceived and assembled.

Exceptional materials further elevate the piece, including Louis Vuitton’s signature semi-aged natural beige leather and mahogany woods known for their rich brown tones and distinctive grain. The result is a seamless fusion of vintage Californian design and the Maison’s contemporary codes.

Windows Onto California: Travel Cases Reimagined

Celebrating Louis Vuitton’s enduring connection to the art of travel, the Maison also unveils a series of limited-edition travel cases for three of its iconic Colognes: Sun Song, California Dream and Afternoon Swim.

Crafted in translucent resin, each case features a vibrant color gradient inspired by the sunlit beauty of the West Coast. The Monogram motif is delicately applied across the surface, while the transparent design enhances the color and character of each fragrance inside.

Sun Song Travel Case

The Sun Song case glows with a radiant palette that moves from bright yellow to incandescent orange. It captures the warmth of sun-filled days and visually extends the fragrance’s joyful, summery spirit.

California Dream Travel Case

For California Dream, the case evokes the California sky at sunset, shifting from translucent pink to soft sky blue. The gradient becomes a visual continuation of the fragrance, inviting the wearer to hold on to a fleeting moment of light and ease.

Afternoon Swim Travel Case

Afternoon Swim is reflected in oceanic hues that move from azure to deep blue. The crystalline gradient captures the freshness and energy of a dive into the sea, echoing the fragrance’s aquatic vitality.

Woody Wagon Colognes
$11,700
Available by pre-order in a limited edition of 66 pieces, with delivery expected in late September.

Travel Case
$1,400
Each version is available in a limited edition of 100 pieces.

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