Written by: Beauty Featured

Beauty with a Purpose

With expert stylists, a welcoming atmosphere and a commitment to community, Calla Blow Dry in Pinecrest is redefining the beauty experience.

Let’s be honest – we all need a little boost now and then. Few things lift the spirit quite like stepping out of a salon feeling refreshed and radiant. At Calla Blow Dry in Pinecrest, beauty is more than just a service — it’s a commitment. From expert blowouts and precision styling to hair color, trims, makeup and more, their team is dedicated to helping you look and feel your best.

“We believe that even the simplest necessities — like getting your hair done — can be infused with passion, meaning and purpose,” says Johanna Ghimenti, who cofounded and owns Calla Blow Dry with her sister, Guily. “That’s why we created Calla Blow Dry, a full-service salon that goes beyond beauty, offering a one-stop shop where women feel empowered, confident and ready to take on any situation.”

A Foundation in Beauty

When the Ghimenti sisters first started their salon, they knew that they wanted it to be more than just the average beauty bar. That’s why they chose the name “Calla,” which stems from the Greek word for “beautiful” and is represented by the calla lily, a flower that symbolizes transformation.

As their business evolved, they knew that they wanted to stay true to the core values of their business, which are:

  • Empowering women
  • Caring for the environment
  • Giving back to our community
  • Investing in our team

Their commitment to these values has made Calla Blow Dry much more than a beauty bar for both the professionals who work there and the clients who frequent the salon. “At Calla Blow Dry, we are more than just a salon — we are a family,” says Guily. “We treat our clients and our team with care, kindness and love, creating a space filled with positive energy. Whether you come in for a quick refresh or a full transformation, we want you to leave feeling confident, radiant and ready to take on the world.”

A Host of Options

Beyond great service, one feature that really makes Calla Blow Dry stand out is the wide variety of services that they offer with exceptional quality. “We’re a full-service salon, offering everything from blowouts to color, hair treatments and makeup,” says Johanna. “One of our standout treatments is our exclusive in-salon Davines treatment, tailored to each client’s specific hair needs. In addition to hair care, we offer little luxuries to enhance your experience, like soothing under-eye masks for a quick refresh and relaxing scalp massages to help you unwind.”

Calla Blow Dry keeps things flexible for busy women on the go. They have morning appointments as early as 7 a.m., as well as express beauty solutions like 15-minute root touch-ups or 30-minute makeup services. No matter how much time you have, you can always enjoy a complimentary coffee, tea or Prosecco when you arrive at Calla for your appointment.

For frequent visitors, Calla Blow Dry also offers a rewards program, service packages and seasonal specials for the holidays to let their loyal patrons take advantage of special discounts and exclusive offers. “We also love bringing the community together through fun and engaging events that help us create a strong, connected community while offering unique experiences for our clients,” says Guily.

Supporting the Community

True to their core values, community engagement is a critically important part of the business at Calla Blow Dry. The Ghimenti sisters actively support local charity events, nonprofit groups and silent auctions focused on education, health and family well-being. “At Calla Blow Dry, we believe that being a local business means being an integral part of the community; and we are dedicated to making a positive impact in meaningful ways,” says Johanna.

Feeling at Home

Through it all, Calla’s beauty care professionals walk the fine line between giving their customers a luxury experience, while at the same time making them feel right at home. “From the moment you walk in, we want you to experience high-end service in a warm, welcoming environment,” says Guily. “Our team is not only highly skilled but also genuinely friendly and attentive, ensuring that every guest feels comfortable and valued.”


Calla Blow Dry is located at 12449 S. Dixie Highway in Pinecrest. You can call them during business hours at 786.701.9621 for personalized assistance or book online anytime at callablowdry.com.

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