Written by: Vanessa Molina Santamaria • April 1, 2024• Business

The Ultimate Facial Experience

For many skin care companies, a facial is one of many services offered. But if you want to experience a facial that has been meticulously researched, refined and administered by professionals that focus solely on the finest in facials, then look no further than Silver Mirror Facial Bar.

First founded by Wharton business school graduates Matt Maroone and Cindy Kim in Manhattan’s Upper East Side in 2016, Silver Mirror has experienced significant growth over the years. Maroone and Kim opened a second New York City location and entered the Washington, DC, market as well. Most recently, they’ve opened two South Florida locations: one in the Brickell area in 2023 and their newest Coral Gables location in early 2024. With deep ties to the South Florida community, Maroone is especially excited about the latest expansion. “Building Silver Mirror in the city where I was born, and where my family has laid its roots for the past 50 years, has been a lifelong dream come true,” he says. “My family and I are thrilled to be an integral part of the community, and it brings me immense joy to see my friends and family frequenting our facial bars.”

Facials That Are Second to None

When you experience a facial at Silver Mirror for the first time, you’ll begin to understand why the company has experienced such significant growth over the past eight years. The care and development that has gone into creating their high-quality facials has involved a long and meticulous process. What’s more, Maroone sees Silver Mirror facials as more than just a one-time experience. The professionals here aspire to be your trusted skin care guides in the years ahead and keep your face looking fresh and vibrant as you continue to work with them.

“At Silver Mirror, we prioritize long-term relationships and guiding our guests on their skin care journey,” he says. “Our goal is not merely to solve skin care concerns but to become a trusted partner in your skin care regimen, acting as your ‘skin care best friend.’ This commitment to personal connection and tailored advice sets us apart and underscores our dedication to not just immediate results but lasting skin health.”

Personalized to Your Needs

At Silver Mirror, you’ll not only find trusted skin care experts but also plenty of facial options, regardless of whether you need the basics, support against the signs of aging, help with acne or other skin care concerns. Silver Mirror also offers several add-ons to their standard facial treatments, including dermaplaning, hydradermabrasions, jelly masks and others.

“Our Signature Facial, priced at $99 for 30 minutes, is more than just a basic introduction to our services,” says Maroone. “It incorporates an eight-step process, meticulously refined over a decade, ensuring that guests receive more benefits in this half-hour than they might from a typical 90-minute session at other day spas. Among our offerings, the Anti-Aging Facial stands out, utilizing PureLift technology for noninvasive contouring and firming. Our Seasonal Hydrating Facial is designed to rejuvenate your skin according to the current season, local climate and upcoming weather conditions.”

A Focus on the Customer

Already a great value on their own, Silver Mirror facials become even more affordable when you take advantage of their memberships and Loyalty Points programs. “Although not a requirement, our memberships are highly favored for their value. Benefits include 20% off one facial, 10% off in-store products and add-ons, additional facials at reduced prices and unlimited guest vouchers for discounted facials, alongside exclusive member offers and promotions,” says Maroone. “In addition to these benefits, we have our Loyalty Points Program, which is designed to further enrich our members’ experiences. Every purchase of skin care products earns points that can be redeemed for complimentary services.”

Put all these great offerings together, and it’s easy to see why customers who get a facial at Silver Mirror have one of their greatest skin care experiences and then come back time and again for additional facials. “The response from our customers to Silver Mirror facials has been overwhelmingly positive,” says Maroone. “We’re proud to be the top-rated facial provider in every city where we operate. We’ve garnered glowing endorsements and have been featured in the ‘best of’ lists of prestigious publications such as Vogue, Refinery29 and InStyle. Our clientele ranges from industry experts to everyday individuals, all of whom appreciate the unique quality of our services.”

Visit Silver Mirror Facial Bar’s newest location at 2955 Ponce De Leon Blvd., Ste. 222, in Coral Gables. For more information or to schedule an appointment, visit silvermirror.com or call 888.677.0055.

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