Written by: Faces of Miami Real Estate

JoAnn Roberts


Total Years in the industry: 37

Current company: Coldwell Banker Realty

Why did you choose a career in real estate?

With a background in interior design and decorating, I was transforming homes before the word “staging” was coined by Barb Schwarz. I started working with homeowners who got my name from their friends whose homes I had transformed, and my staged homes were setting new sale prices in their neighborhoods. I opened my own home staging company called Staging With Elegance, and it was a natural progression to becoming a real estate agent. I love the business, the wonderful homeowners I work with and the fabulous real estate agents.

What makes you excited to go to work?

The overwhelming satisfaction I feel when I put my heart and soul into professionally staging a home for my sellers, and I know it not only sold for its highest potential value, but I know it’s also a good value for the buyers.

What market is still hot right now?

Pinecrest, Coral Gables, Coconut Grove, South Miami and the Old Cutler corridor … everywhere! We have lots of buyers calling, and we need more homes to sell.

How would you describe your business?

I am a seller’s agent. At no extra cost, I help all homeowners who list with me prepare their homes to sell for its highest potential price. If they have a vacant home, I will furnish their home for FREE! I will loan them our beautiful high-end furnishings, art and accessories for free when they list with me!

What are you most proud of professionally and personally?

I am most proud — both professionally and personally — of helping so many homeowners and preparing their homes to successfully sell.

(Visited 29 times, 1 visits today)
Tags: , , , Last modified: February 6, 2023
Exit mobile version