Written by: Emily Joswiak • October 24, 2022• Business

Digital Marketing Techniques To Help Build Brand Awareness

Digital marketing is a great way to build your brand awareness among many audiences. Here are a few techniques you can use to help broaden your audience.

Brand awareness is the way the public recognizes and remembers your business. Whether you own a boutique or a restaurant, you should do things that set you apart from the others. The greater the brand awareness, the bigger the audience becomes. To help kickstart your marketing journey, you should think of ways that will get consumers interested in you, your business’s mission, and your services or goods.

Digital marketing is a popular way to get people to click on your social media platform and eventually visit the business location. Marketing campaigns can look different for every brand. Whether you’re creating YouTube content, starting a podcast, or partnering with local influencers, you can reach your desired audience in many ways. Here are some digital marketing techniques to help build brand awareness.

Create Shareable Infographics

Shares, likes, and comments on posts are important when developing a digital marketing campaign. This will allow you to reach new audiences beyond your followers or local communities by creating shareable infographics that are visually engaging and easy to read.

For example, you can create an informative graphic with colorful images instead of writing a long blog about the importance of eating organic fruits and vegetables. If you add your own style of art, you’ll make your infographics more memorable.

Hide Freebies in the Email Campaigns

A great way to build brand awareness through marketing campaigns is by utilizing emails. Email marketing campaigns can help spread more detailed information than through Instagram or TikTok. A fun way to get your customers to read your email thoroughly is by hiding freebies within the email. At the bottom, you can include a discount or a free item for reading the email in its entirety. You can also give exclusive deals to those who sign up for your weekly newsletter.

Start a Referral Program

Another digital marketing technique you can use is a referral program. They not only increase your reach but also help bring awareness from a trusted source—your customers. Word of mouth is one of the best ways to build awareness among your community and beyond. For example, you can offer 20 percent off the customer’s next purchase when they refer a friend. The friend will also receive 20 percent off any purchase—a win-win!

Create Relationships With Other Brands

Networking is key! No business has reached great lengths without creating a relationship with other brands. Working with like-minded businesses will build trust among audiences and broaden your options for prospective customers. You can host online events, like a one-day sale, or an in-person event at your store. This is a great way to link communities and learn more from one another.

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Last modified: October 24, 2022