After two incredible years since opening the Miami office, Wunderlich Kaplan Communications has experienced explosive growth, expanding their business by 300% in 2021 and joining the future thinkers of industry by ushering in the new era of the digital terrain, Cryptocurrency.
Miami is on the tip of everyone’s tongue, from celebrities, to Silicon Valley leaders to Hedge Fund tycoons, while available Real Estate may be limited, there is no shortage of booming industry here in the Magic City. The epic growth of Miami’s economy has no sign of slowing down. Officially knocking New York City’s place on the list as the top ranking, number one spot for small business growth in 2021, Miami is the new reigning royal.
Just in time, the female duo behind the innovative PR firm Wunderlich Kaplan Communications, Gwen Wunderlich and Dara Kaplan, parlaying their innate know-how as a forward thinking business with its tentacles on all parts of the cultural zeitgeist to the next evolution; Cryptocurrency.
WKC has just accepted its first two client payments in cryptocurrency. The first is by a special project client, Museum of Graffiti, who themselves are blazing a path in the NFT world. The second of WKC’s clients to pay in crypto is Grow.House. Grow. House is a decentralized cannabis NFT game that uses existing grower networks to create farming and rewards using proprietary blockchain technology. Built for the cannabis industry by medical professionals and crypto pioneers, Grow enables you to cultivate land, redeem NFTs, and build your brand in the cannaverse using $GROW. In a world where cannabis is increasingly being accepted by the community at large, and its medicinal properties recognized, there can be seen a significant expansion in its cultivation and production both by large-scale industries as well as smaller businesses. With a number of options for growers to buy cannabis seeds and start growing the plants either for medical research, treatments, or recreational use, this is an industry that can see much growth in the coming days, and is yet to reach its peak. Companies like Grow.House hope to bring awareness and fuel this growth further.
WKC will selectively accept cryptocurrency as payments and continue to work in the cryptocurrency space with chosen clients. If clients do decide to use cryptocurrency, then they may find it easier for transactions by using a digital wallet like OWNR Wallet so they keep on top of their finances and send it securely.
“It is important that our agency moves into the future and navigates through trends and uncharted territories, and can do so for clients as well. Cryptocurrency is the way of the future and is here to stay. With the announcement of Goldman Sachs, and most recently, Wells Fargo looking to offer cryptocurrency funds to clients, along with Space X accepting alt coins, we are following suit. Clients have begun to ask to pay in the form and we have realized, we need to evolve with the nature of our clients.”, says Dara Kaplan, President, and Co-Founder of Wunderlich Kaplan Communications.
For over 25 years combined, Wunderlich Kaplan Communications has held a New York presence working with some of the top national brands, personalities, and emerging designers and implemented successful campaigns for an array of varying sized clients, from publicly traded organizations to smaller start-ups. The impressive client roster has included Charlotte’s Web CBD, MTV, Coca-Cola, Netflix, Fuji Film, Bergdorf Goodman, Maserati, Proctor Gamble, and Unilever.
“We are seeing a business boom here. With new clients like Botanika Life, Alkaline Fresh, Liteboxer, Grow.House, and the Museum of Graffiti, we are seeing a huge focus on wellness and cultural movements in the art and NFT world. It seems as if brands are literally popping up overnight. I think we are going to see a huge boom in the PR, Marketing and events industry as the world opens back up,” says Gwen Wunderlich, CEO and Co-Founder of Wunderlich Kaplan Communications.
Wunderlich Kaplan Communications is a firm that is inspired and energized by great storytellers, risk takers and the game-changers. Over the years they have placed their clients within the world’s most highly regarded traditional media outlets such as Vogue, InStyle, Good Morning America, People Magazine, The New York Times, Rolling Stone, CNN, Forbes, Buzzfeed, Robb Report, The Today Show, Food Network Magazine, Robb Report, Bon Appétit, and many more. They also focus their attention on conversion-proven highly trafficked sites such as PopSugar, Refinery29.com, Goop, Buzzfeed, Business Insider and more that drive real ROI for their clients.
They all specialize in brand collaborations and partnerships.