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Tuesday, August 20, 2019
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IT’SUGAR, Hosted an Enhanced Wish Event for South Florida Make-A-Wish Kids

Madison Clark, Social Media Specialist at IT’SUGAR; Camille Cohen, Marketing Manager at IT’SUGAR; Justin Clinger, Director of Design and Marketing at IT’SUGAR; and Make-A-Wish Kids at the Make-A-Wish® Southern Florida Wish Enhancement Event

IT’SUGAR, the largest specialty candy retailer in the world, boasting an empire of over 100 retail locations, partnered withMake-A-Wish® Southern Florida to host a Wish Enhancement Event at IT’SUGAR Delray Marketplace on Wednesday, August 7.  Five Make-A-Wish kids and their families were treated to a shopping spree at the cheeky candy retailer. Wish Enhancements are those special touches that create magic, surprise, and most of all, Make-A-Wish child feel special and cared about.

During the event, IT’SUGAR debuted the Make-A-Wish Rainbow Lollipop. The lollipops are now available at all IT’SUGAR stores nationwide and 20 cents of every lollipop sold all year long will be donated to Make-A Wish and will help more kids receive their life-changing wish.

IT’SUGAR is a member of BBX Capital Corporation family of companies and a subsidiary of BBX Sweet Holdings.


About IT’SUGAR: Founded by candy veteran Jeff Rubin in 2006, this sweet experiential retail environment has become the largest specialty candy retailer in the world. The IT’SUGAR Empire consists of over 100 retail locations in U.S. hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, and Chicago. Known for their absurdly wonderful sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. For more information, visit www.itsugar.com.

About Make-A-Wish Southern Florida: Make-A-Wish Southern Florida has a sole mission: Together, we create life-changing wishes for children with critical illnesses. Started in 1983 by the Plantation Junior Woman’s Club, the Southern Florida chapter has grown from granting a wish every 180 days to granting a wish every 14 hours. In its 35-year history, the organization has granted more than 12,000 wishes. It is our vision to grant the wish of every medically-eligible child in our territory. In the 2019 fiscal year, we expect to grant more than 600 wishes to local children with critical illnesses. Additionally, we anticipate granting another 175+ wishes, in collaboration with other chapters, when children come to our territory to experience their wishes. Make-A-Wish Southern Florida serves children and families in 22 Florida counties in Southeast and Southwest Florida, the Tampa Bay and Suncoast regions and the U.S. Virgin Islands. To learn more about how you can help make wishes come true, visit us on the web at sfla.wish.org. You can also connect with us @makeawishsfla on Facebook, Twitter, YouTube and Instagram.

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