Written by: Business Real Estate Women Women in Business

The Realtor® You Can Trust

Whether you’re buying or selling, Rosie Cruz-Sotero of ONE Sotheby’s International Realty has a wealth of experience and a proven track record of success to offer.

We all need a Realtor® we can communicate easily with, rely upon and, most of all, trust to take care of all our needs during the home buying and selling process. With the high interest rates and evolving market conditions that exist right now, this is especially important.

Experience Is Key

When the stakes are high, not only for your chances of getting your dream home but also for your financial situation moving forward, you don’t want a new Realtor® who is learning the ropes along with you. Rather, you need someone who is experienced, trustworthy and a strategic thinker — not to mention easy to work with.

With over eight years of real estate experience and a seasoned marketing expert, Rosie Cruz-Sotero is the perfect choice for your realty needs. Having been in the business for almost a decade, she understands the nuances of the current market and has masterful negotiation skills, both of which can help you have the advantage. Her unique background as a top marketer with a vast network of contacts, also gives you an edge when selling your home.

In addition, as a global real estate advisor, Cruz-Sotero leverages all resources within ONE Sotheby’s International Realty’s global network and robust marketing assets to deliver unparalleled results.

Navigating a Challenging Market

Cruz-Sotero knows this can be a challenging real estate market right now, but she has seen opportunities around the Miami area that she is happy to share with her clients. “In certain areas and price points, the real estate market is experiencing greater supply and list price decreases to reach a more realistic fair market price; so there is a better opportunity for buyers to negotiate,” she says. “While in other areas and price points with a lower amount of inventory, properties are selling within a few days of hitting the market and, at times, with multiple offers on the table.”

What this means for prospective home buyers is that there may still be some good deals out there if you look hard enough. Cruz-Sotero has strong market knowledge throughout South Florida, so she can help you find the best property for the best price based on your specific needs.

Before You Buy or Sell

Whether you’re in the market to buy or sell (or both), Cruz-Sotero has some advice to help navigate you through the complexities of the current housing market. “For buyers, now more than ever, obtaining a solid loan preapproval is key, considering the interest rates and homeowner’s insurance hike,” she says.

If you’re interested in selling your home, this is where Cruz-Sotero’s decades of marketing experience really shines — and she will work tirelessly to get her clients the best price possible for their homes. “For sellers, understanding the discerning taste of some of today’s buyers and how smart pricing, coupled with preparing the home for sale so it stands out against other nearby homes on the market, makes for the winning formula,” she says. “For some properties, that will mean staging; while for others, it can include some simple updates or freshening up. Getting ahead of inspection challenges by obtaining their own inspection in advance of listing the property is also important for sellers to consider.”

Knowledge Spanning Communities

As a well-versed Realtor®, Cruz-Sotero has helped clients buy and sell homes across Pinecrest, Coral Gables, South Miami and surrounding communities; so she has strong knowledge of the area regardless of where you’d like to live. “I have been fortunate enough to assist sellers and buyers across different communities in South Florida,” she says. “What keeps me motivated is my commitment to delivering exceptional service to my clients and helping them achieve their real estate goals.”

A Source of Inspiration

Cruz-Sotero is also an active member of the community outside of the real estate industry. She is actively involved in philanthropic efforts and is a childhood cancer advocate. She currently serves as the Circle of Hope Committee chairwoman for the FedEx/St. Jude Angels & Stars Gala, a premier event devoted to finding a cure for childhood cancer. “My family and involvement in charitable organizations and community events are a great source of motivation and inspiration for me,” she says.

Rosie Cruz-Sotero is a Realtor for ONE Sotheby’s International Realty, located at 1430 S. Dixie Highway, Suite 110. You can reach her by calling 305.788.0611, via email at RCSotero@onesothebysrealty.com or at rosiecsotero.onesothebysrealty.com.

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