54D, the human transformation movement founded by former professional athlete Rodrigo Garduño that grew to become a global sensation, attracting fitness aficionados from all over the world during the pandemic, will reward frontline workers for their extraordinary effort during the current COVID-19 pandemic.
Launched March 12, the “Heroes” initiative will offer frontline workers the possibility to get their daily exercise done safely at home while they continue pushing forward in face of the current challenges. 54D will grant 5,400 select candidates access to their signature online program 54D ON. The first selected participants will join the Gen 16 starting March 29, with thousands of other frontline workers joining during the course of several successive generations of 54D ON.
The 9-week online program is divided into three specialized areas including physical training, as well as tutorials on nutrition and recovery. The revolutionary online program was developed to offer existing members and newcomers an opportunity to follow the brand’s emblematic high-intensity programs from anywhere in the globe, no matter the time of the day.
Amid the COVID-19 pandemic that has led to widespread business shutdowns around the world and prompted shelter-in-place guidelines, fitness brand 54D developed a massive fan base on social media, where founder Rodrigo Garduño has been hosting daily workouts to keep his massive global following active. A major player in the global fitness industry, 54D is now ready to give back to the community that fueled the brand’s exponential growth.
“Throughout all of 2020, we have seen how millions of brave women and men from all over the world have risen to face the challenges presented by the pandemic,” said Rodrigo Garduño, founder at 54D. “It is now time to recognize their gargantuan effort, by providing them a platform to reward themselves for all of the love and dedication they have provided to others, caring for their lives.”
The “Heroes” social campaign was successfully launched in Mexico and Colombia last January, with 400 doctors and nurses already enrolled in the online training program. The call is now open to frontline workers from all over the world at www.54d.com/heroes. Friends and family of frontline workers will be able to nominate their heroes using the hashtag #54Dheroes, to be considered for 5,400 free 54D ON programs.
Frontline participants of 54D ON will be guided every single day with daily tasks, with the 54D team monitoring their progress and activity through the platform. 54D ON delivers results through a no-excuses, full-commitment approach to fitness. The first selected participants will join 54D ON’s 16th Generation, starting March 29 with thousands of other frontline workers joining during the course of several successive generations of 54D ON.
“This is the best way for us to say ‘thank you’ to all of the frontline workers who have put their lives on hold for a full year, sacrificing their own needs for the sake of others,” said Garduño “We are a global human transformation movement, therefore those caring for other people’s lives deserve our utmost respect”.
The 54D ON program was designed to deliver measurable results through a combination of high intensity training and discipline. 54D has taken an educational approach for the online program, creating training sessions and tutorials so participants can learn proper exercise techniques and good nutritional practices by the time they complete all the courses throughout the nine weeks.
“We want to thank all of the frontline workers for not giving up, for being our heroes,” said 54D CEO Omar Yunes. “This is why we want to recognize them with a free transformation program, as a way of thanking them for their strength, commitment and courage, focused on saving lives every day.”
54D currently has locations in Coral Gables, Fla., Colombia and Mexico, and recently announced plans for a second South Florida location in the Miami Design District as part of its U.S. expansion plans.