The pandemic has adversely affected small businesses everywhere, regardless of their fiscal health at the beginning of the year. Many of these establishments had to lay off workers or shut their doors for good. So be grateful if your company’s still going strong during these trying times. If you follow through with these creative ideas to grow your small business, maybe you’ll see an expansion beyond your wildest dreams.
Utilize Social Media
Corporations need to step foot into the 21st century if they want to stay afloat. This sentiment applies to local businesses as well. The primary reason it’s crucial to invest in social media is that that’s how many consumers get their information these days. TikTok, for instance, has a huge user base which can help businesses acquire more audience. But, do beware of fake TikTok followers who can sabotage your whole engagement.
Personalized Email Marketing
Email marketing is an effective way to stay connected to loyal customers and acquire new customers. You can update them about your business deals and offers. The more they hear about your business, the more they start to build trust in you. You can make use of email marketing services from companies like convertkit to promote your latest project and thus collect more subscribers.
Start a Rewards Program
Another creative idea to grow your small business is to start a rewards program. People will be more likely to return to your store if they feel that you appreciate their business. So think about offering shoppers an incentive for coming back, such as a free item for every fifth purchase they make. Sales may increase, and word will spread about your business.
Being a business owner can be overwhelming, so it’s vital to get help when and where you need it. The best way to take the stress off is to outsource specific services like:
- E-commerce order fulfillment. Third-party logistics companies can help you track orders and manage returns when necessary. These corporations also keep inventory fully stocked.
- Website development and search engine optimization. Again, every company has to compete in the current digital age. One of the smartest ways to do this is to invest in a digital marketing campaign by companies like Hooked Marketing, that’ll increase traffic to your site.
Small businesses around the country have had to shut their doors because of the pandemic. Those that have managed to stay open should follow this advice on how to expand their brands. There’s nothing wrong with asking for help when you need it.